Lead Trends
Conversion Funnel
Conversion Funnel
Full-funnel waterfall from gross leads → appointments → contracts, broken out by source and agent.
Phase 2 · Needs Opportunities data
Source ROI
Source ROI
Cost per lead, cost per qualified, cost per contract by source. Requires marketing expense data from the ROI sheet.
Phase 2 · Needs expense data
Agent Performance
Agent Performance
Appointment attended rate, offer rate, and contract close rate per acquisition agent and lead manager.
Phase 2 · Needs Events + Opps data
County / ZIP Analysis
County / ZIP Analysis
Lead volume, conversion rates, and contract performance by county and ZIP code across South Jersey.
Phase 2 · Needs geo field data